UX/UI Design | User Research | Front-End Build | Data-Driven Iteration
Research the problem. Design the solution. Build it myself.
Measure what happens. I don't stop at the handoff — I own the whole thing.
Every project here started somewhere different - a business goal, a broken flow, a gap in the market. Here's how I worked through it with research, code, and data to back it up.
Designing, building & optimizing a career coaching platform from scratch - owning the entire experience from Figma design system to WordPress production, analytics instrumentation, and performance auditing for a platform now serving 200+ students and 2,000+ followers.
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Your safety companion for emergencies - An end-to-end mobile app design providing instant access to emergency services, real-time location sharing, and trusted contact alerts when every second counts.
VIEW CASE STUDY →Redesigning Vietnam's leading fragrance brand for international visibility - moving from soft lifestyle aesthetics to a premium, enterprise-focused digital identity that positions Jalin as a credible partner for major corporate clients.
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Optimizing daily banking workflows through behavioral analysis - introducing progressive disclosure and system feedback to align interaction cost with user intent while preserving authentication integrity.
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